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The increase in time spent online by consumers continues to fuel the adoption of online video advertising. The average number of hours Americans spend online has been growing at a pace of 6% per year, while the average number of hours spent
watching TV has actually been declining 1% annually,
according to a recent study from eMarketer.
An ever-increasing amount of money and attention is
being shifted from traditional media to online video
with 65% of respondents planning to reallocate
campaign dollars from TV to online video.
When asked to compare the effectiveness of the two
formats, 30% of respondents believe online video
advertising to be a more effective than TV.

