In a promising sign for the industry, media buyers predict online video to see the largest overall increase
in spend in 2011. Ad units offering interactivity and the ability to reach consumers on the go are of the utmost importance to advertisers. One example of this would be mobile ad units. A recent study from the Yankee Group found that Americans now spend an average of one hour and eighteen minutes per day on their mobile phones, and so the interest in mobile video makes sense. Online and mobile video’s combination of sight, sound and motion allows brands to reach a sophisticated and highly desirable demographic and is likely to show strong growth throughout 2011.